Metrics that Matter: Measuring ROI in Social Media Campaigns
In the rapidly evolving realm of social media marketing, you cannot afford to measure the return on investment (ROI) of your campaigns accurately. When you monitor the appropriate metrics, you can better evaluate the performance of your social media activities, fine-tune your tactics, and gauge whether or not your social media marketing exploits help you achieve real […]
The Benefits of Using WordPress for Your Business’s Website Design
Nowadays, in an age where technology is everywhere, having a website is a must if you want your business to have an online presence. There are numerous website design platforms today, making it challenging for anyone to select the best one for their business. However, WordPress has, irrespective, turned out to be the most sought-after and versatile […]
From Shopping Cart to Checkout: Best Practices for E-Commerce Website Development
The shopping cart and the checkout process are significant segments of any website based on e-commerce. A poorly laid-out cart or checkout process can lead to abandoned carts and lost purchases. What are some common factors for building an e-commerce website to improve the shopping cart and checkout process? Use a persistent cart A persistent cart allows visitors […]
What is Google AdWords and How Can it Benefit A Small Business?
What is Google AdWords and Why Would a Small Business Use It? If you’re a business owner and you’d like to attract more visitors to your website and more customers for your product or service, then Google AdWords (now known as Google Ads) is a place you should definitely start. Google Ads is an online advertising platform […]