From Shopping Cart to Checkout: Best Practices for E-Commerce Website Development

The shopping cart and the checkout process are significant segments of any website based on e-commerce. A poorly laid-out cart or checkout process can lead to abandoned carts and lost purchases. What are some common factors for building an e-commerce website to improve the shopping cart and checkout process?

Use a persistent cart

A persistent cart allows visitors to save their items between visits so they don’t have to add everything again when they return. This can help lower friction and help visitors complete their purchases.

Include progress indicators

While visitors check out, there are some progress indications to show people where they are. This potentially helps alleviate anxiety and makes the checkout experience easier to stomach.
Provide more than one payment opportunity

Providing various payment options and payment stages will help ensure the visitor feels secure when making a purchase. Consider whether you can offer choices such as credit card, PayPal, or Apple Pay. Just use a trusted payment gateway to protect visitors’ payment information.

Minimize form fields

At checkout, request only the necessary information. Reducing form fields can also help reduce friction and help the checkout feel quicker/easier.

Test and optimize

Testing and refinement are crucial, just like any other element of e-commerce website production. Track visitor behavior with analytics tools and adjust based on feedback. Always test different designs and layouts to see what resonates with your audience.

Following these best practices means you can have a seamless shopping cart and checkout process that is easy to use and will encourage visitors to finalize their purchases. To add all these above features to your e-commerce website, contact us now! We have a team that provides e-commerce website development services and can help you optimize your website for your business.